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“Better to leave your children well educated rather than rich, for the future of the educated is better than the wealth of the ignorant.”                                                                       

                                                                                                                        Epictetus

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“Our pledge is to help you make your student the best version they can be, and to present them in a best light to the admissions committee.”

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Dear Parents,

Welcome to Morningside Heights America: College and Career Consulting! We are honored that you have taken the time to visit. The fact that you are here shows that you value the benefits of education and realize that competition for premier American colleges, medical schools and business schools is fierce. It is also evident that you love your children and wish to give them the best opportunities to grow, develop and achieve, in other words, to reach their best. At Morningside Heights America, we strive not only to get you back on par with your peers, but to distinguish your child and to stand out among highly talented individuals applying to great institutions of higher learning in the United States.

Since you want the best for your child, you can almost never start planning too soon. One thing is for sure, if you start planning late, options and possibilities diminish. Parents place a tremendous amount of trust in teachers, counselors and principals. However, who is actually overseeing the whole process? Furthermore, even committed college counselors are burdened to the point of not being able to give students the care and attention students need to optimize their applications. The journey to college and career success is long and arduous, and shouldn’t begin just as the student prepares to apply. Institutions of higher learning are looking for certain traits, accomplishments and themes in their applicants that most often take years to develop. If applying is imminent and proper preparation not thoroughly thought out, correcting deficiencies, enhancing credentials and planning for the long-term is significantly limited.  Morningside Heights America can help you reach your goals.

Fundamentally, the foundation begins in middle school. For if certain courses and interests are not identified and nurtured by eighth grade, certain courses and extracurricular activities in high school and certain careers may be out of reach. At Morningside Heights America, our approach is to treat your child comprehensively as if they were a Silicon Valley “start-up” company. With this in mind, we also evaluate your son or daughter on a personal level, to assure customized guidance specific to your student’s needs and preferences. We then analyze the competition, the process, the destination, and plan accordingly, using student-centered and evidenced-based strategies to put your child in the best possible light.

 We would be honored to be your friend and partner, guiding you and your child through the process, making it less stressful and more effective. Let the journey begin! Let’s talk!

Sincerely,

Michael J. Richardson, MD

Founder and Chief Consultant                                                            

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