• P.O. Box 2061 Princeton, New Jersey 08543

1-800-290-2241 Contact Us



“If you have only one choice, better to leave your children well educated than rich, for the future of the educated is better than the wealth of the ignorant.”


The MHA Advantage:

At Morningside Heights America, we:

  1. Listen carefully to your needs and your goals
  2. Respect you & are honored that you consider our evidence-based, student-centered and                           client-specific services
  3. Protect your privacy with confidentially and security
  4. Provide you exceptional and personalized one-on-one service
  5. Are The only college consulting firm in the Princeton University Corridor founded by medical doctors
  6. Explain the complex process of what premiere colleges are looking for in applicants
  7. Identify your strengths and weaknesses so as to enhance your credentials, build your edge and repair your weaknesses
  8. Remove some of the typical tension in the parent/student relationship as it relates to college admissions
  9. Assist you develop your personal story in your own voice to the admissions committees in an interesting and compelling way that helps you stand out among a field of competitive applicants
  10. Help you navigate priorities & stay on top of deadlines in this stressful process of planning and applying 
  11. Provide you with a short-term action plan and a long-term strategic plan
  12. Are the only consulting firm to offer the expertise of current Harvard, Princeton and Columbia University students as resources for our clients


Your main benefit from employing the services of Morningside Heights America is to help you enroll in the best college possible, not solely based on prestige, but based on the “best fit” institution for you as an individual. Ideally, you’ll attend a college where your academic, intellectual and personal profile are enhanced by the college you attend. You do not want to “force fit” a match with a college just because of its rank or prestige because you’ll end up frustrated and unhappy. For you to benefit more, the college must feel natural and organic. This is especially important since colleges and universities are not alike. They are as varied in character as students vary in personalities.  Elite colleges and universities, on the other hand, are not always looking for the absolute best students in terms of GPA and standardized test scores, but for the “best students” in terms of the greatest potential to positively impact their  classmates, campus and the world. Examples of this includes students likely to contribute to global leadership, avant-garde health care, pioneering research, once-in-a-generation innovation, Silicon Valley-like entrepreneurship, among other abilities. You benefit from MHA guidance because each of our partners are either Ivy League graduates, parents of Ivy League students, Ivy League students or affiliated with an Ivy League university. Most commonly our relationship is with Harvard, Princeton and Columbia. Through our personal experience, research and processes, our student-centered, evidence-based and client-specific methods place talented individuals in a position to reach their greatest potential and gain admission into their “best fit,” top school.



Although we have demonstrated exceptional individual achievement as members of the Ivy League community, what truly sets us apart from most college admissions consultants is our honesty, commitment to our students, our knowledge of the college admissions process, our appreciation of what admission committees look for in their applicants, and our performance. Thus, we are uniquely qualified to evaluate students, make specific recommendations that enhance the presentation of their credentials and accomplishments. Finally, depending on your needs, we develop a succinct action plan or a comprehensive and student-tailored strategic plan to present your most competitive self among a field of strong candidates. We cannot guarantee success. Only 1 to 4 out of 20 applicants are offered acceptance letters to the most prestigious institutions. But, we can assist you  become a must stronger candidate than you would on your own. We make the process easier, less stressful and more successful.



Morningside Heights America wishes to be your partner in a positive and mutually beneficial relationship in this often complex, stressful and confusing process.

Our Comprehensive Approach:


First, we assist the student define their personality, interests and abilities in order to match these qualities with a college, major and career that complements your profile, values and goals.




Having completed the process of self-reflection, the student looks at a 5-20-year time horizon, considering where they want to go, what they want to do, and with whom they want to do it with.



Strategic Plan

Having accomplished this, together we develop a plan with measurable and reachable goals and objectives, in particular those that enhance your credentials, improve your edge and create a compelling story to impress the admissions officers.




Ever wonder why two seemingly comparable students apply to the same schools, one gets into all of them. The other gets into only one or two. Or perhaps, you find that a seemingly less qualified student earns that coveted acceptance, while the ace does not. The difference is likely that the successful candidate marketed him or herself better to the admissions committee, or she met an institutional need. At MHA, we assist you in determining and executing your marketing campaign.



The Application & the Process

There are things in the application you can control (i.e. your personal effort and your personal statement). There are things that you cannot (i.e. grades and scores, letters of recommendation, deadlines, admissions committee decisions). With acceptance rates hovering at less than 5% at Stanford and sub-20% at other elite universities, the margin for error is low. While there are no guarantees for admittance, at MHA we use student-centered, evidence-based and client-specific approaches to help students get into the best possible, best fit colleges and institutions.



The Big Idea: How to Benefit from Morningside Heights America

The reason that admission to the Ivy League, the Hidden Ivies and the Public Ivies is so difficult is clear. The value of a degree from an elite college or university can be immeasurable, including greater career choices, better job security, quicker promotions, more interesting work, prestige, greater college and career satisfaction, and not to mention increased pay. 


“Self-discipline is the key to greatness. With self-discipline, the average person will rise as far as his talent and intelligence will take him.”

                                                                        Brian Tracy



The Morningside Heights America Advantage allows you to self-reflect on who you are, where you stand, are you competitive, and where do you expect your education and training to take you. We prompt you to review your preferences, abilities, academic record, extracurricular activities, your strengths, weakness, opportunities and threats to determine where you are competitive and which programs best fit your needs. We guide you as to how to improve your credentials and build your narrative in order to maximize the success of your application. Morningside Heights America helps you improve your credentials in a way that present your entire application in the best light, while addressing the very priorities college admissions committees value most. Let MHA be your partner in the often complex, stressful and uncertain admissions process.