Executive Summary:

The primary purpose of Morningside Heights America (MHA) is to honorably, respectfully and professionally offer world-class college and career consulting to American, Far East Asian, South East Asian and Middle Eastern clients aspiring to find their prestigious “best fit” American college, medical school or graduate school of business, residency or fellowship. Morningside Heights America understands that competition is fierce at Ivy League and other premier institutions, and the process confusing and complicated. Most students receive inadequate, misguided or obsolete guidance from counselors, advisors, parents and peers.  Moreover, the vast majority of high school counselors spend far less than the National Association for College Admission Counseling (NACAC) recommended 80% of their duties on actual college admissions counseling, further limiting opportunities for students to obtain essential and relevant information. Among the top 30 universities around the world, 26 are in the United States. Not surprising, there is global competition for these coveted spots. Thus, acceptance is difficult even for highly qualified candidates. Similar to high schools, a preponderance of college career advisors are unable to provide world-class career guidance to students. Because of this overwhelming need, MHA was established.

At MHA, we firmly believe that what is suitable or ideal for one student may not be for another. Furthermore, applying to premier institutions in the United States presents unique challenges for the American as well as the international student, in particular personal essays, extracurricular activities and immigration issues. Thus, evidence-based, student-centered and client-specific recommendations are essential to increase the client’s probability of college and career success. Morningside Heights America aims primarily to advise exceptional American and international students and parents from the United States, Far East Asia, South East Asia and the Middle East on admission strategies to premier American undergraduate colleges and universities, graduate programs in business and medical schools. In addition, we provide guidance in self-reflection, self-development, short-term planning, admissions standards and processes, enhancing credentials, time management and long-range strategic planning. At Morningside Heights America, we have the education, knowledge, resources and experience to guide students and parents through this maze of difficult and game-changing decisions toward college and career success and happiness.

As previously mentioned, MHA stands out from other college consulting companies by being the first company to supplement standard consulting with self-development training in many areas including, but not limited to, achieving Mastery with Highly Effective Habits, Improving Study Skills and Memory Retention, incorporating Social Intelligence to maximize your interactions with people, Discipline, Willpower, Stress Reduction, Time-Management, and finally realizing your optimal human performance and Happiness through Flow. Through this comprehensive, often multi-year approach, MHA provides recommendations that facilitate an increased likelihood of a successful application submission with relevant and up-to-date information. In order to best serve the client, MHA abides by the strict ethical guidelines of the Independent Educational Consultants Association (IECA) and the National Association for College Admission Counseling (NACAC). Morningside Heights America pledges to adhere to IECA’s and NACAC’s Principles of Good Practice without exception.

The purpose of our business plan is to build a fundamentally sound and disciplined college and career consulting company based on scientifically proven methods. The contents within our business plan increase the probability of success in an ever evolving and competitive regional, national and global marketplace.